Fifty years on from the Marshall Plan, this volume describes the influence of the US management model on Europe after 1945. It examines institutions assisting in American efforts at a national and international level and analyzes in detail the reaction to the US productivity drive in a wide range of European companies, industries and countries.

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.